About

At Fereday, we believe in the transformative power of clothing. Led by Morgan Fereday, a fashion designer with over a decade of experience, we bring dreams to life through bespoke alterations, personalised fashion design, and exquisite bridal wear.



Crafting Elegance, One Stitch at a Time

Morgan's journey began with a passion for fashion, cultivated through a dedicated pursuit of knowledge and honed by collaborations with commercial partners. Her hands have shaped unique creations that grace runways and aisle walks alike. Fereday stands as a testament to craftsmanship, where each piece tells a story of precision, individuality, and timeless style.



Your Style, Your Story, Our Expertise

Whether you're envisioning a custom-designed wedding gown, seeking the perfect evening ensemble, or desiring meticulous alterations for your cherished wardrobe, Fereday is your atelier of choice. Our process is collaborative, ensuring your personality and preferences are woven into every seam.



More Than Fashion – It's an Experience

Fereday is more than a brand; it's a journey. We invite you to explore the intersection of artistry and elegance with us. Let's embark on a sartorial adventure where your style is celebrated, and your garments become enduring expressions of your unique story.